ABSTRACT
The paper focuses on the tools for applying artificial intelligence in the implementation of game content. The development of productive forces led to digitalization, further leading to the emergence of various goods and services via the Internet. New goods and services include computer games, music services, online cinemas, mobile applications, social services, etc. The COVID-19 pandemic and the self-isolation regime have expanded human needs for the benefits of digitalization in terms of the consumption of various Internet content, including gaming. The expansion of remote interaction under the pandemic comes into contact with objective economic realities—the introduction of elements of artificial intelligence and the spread of automation processes in the economy. Thus, science is updating the issue of studying the economic laws of the development of the game content market in the context of the introduction of artificial intelligence. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.